A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006

Information on Flexcin

Flexcin – An Evaluation of the Health Supplement

Flexcin is a health supplement that includes an array of benefits like giving relief from muscle, joint pain which is likely resultant from Gout, metastatic inflammation, Rheumatoid Arthritis, Fibromyalgia, Bursitis for example.

Likewise, Flexcin helps lubricating joints, reduction of inflammation, makes immunity stronger and nourishment of joint's soft tissues and cartilage. Flexcin proves to be a useful, constructive and a cheap option.

Most supplements comprise 2 elements basically, Glucosamine and Chondroitin, however Flexcin goes few steps forward. Flexcin pumps essentially of five main elements, together with seven other secondary ingredients. The 5 main parts are Calcium, Vitamin C, Zinc Chelate, Copper Chelate and Manganese Chelate.

CM8 performs the functions of being the most efficient anti-inflammatory agent, lubricant for the joints, tissues and muscles, strengthening immunization system. Glucosamine sulfate potassium is a special formulation of a complex which gets soaked up in the blood without effort.

Moreover, Collagen II is a type of cartilage which is not included in any of the additions except Flexcin that has about 120 mg of it. Additionally, MSM is a significant sulphur component in the Flexcin. There's a decline in the MSM, so sulphur levels with age that will lead to organ malfunction as well as deficiency. Thus MSM in the supplement helps restoration of the natural level of the same which helps in correct functioning of the body. Unlike any other products, Flexcin provides cent pc guarantee and cures a good range of illnesses. The health supplement is available too in animal formula and also has a lotion variant to it.

The complications linked with Flexcin is it causes is mild indigestion or disgusting burping. Due to its prohibited side effects doctors have been prescribed it more and more. On comparison it is found out that other similar anti-inflammatory products contains damaging complexes and chemicals which can cause a damaging effect on the body. Flexcin is a natural alternative that's helpful in treatment of joint pains and other related problems without any major imaging effect.

The Flexcin reviews have been very positive as well. Folks have announced immunity appreciation of the product as it's been a life saver for them!

How to Buy Quality Mexican Insurance Online

Typical Mexican Insurance Online Problems:

1. Not buying car Insurance for Mexico

U.S. and Canadian auto insurance is NOT recognized in Mexico and is invalid due to territorial exclusions. Travelers who don’t have auto insurance for Mexico and have an accident may spend many hours or days in jail and have their vehicle confiscated.

2. Forgetting to Buy Emergency Medical Assistance with your Mexican Auto Insurance Online Policy.

Mexico is an adventure and can become a perilous journey without emergency assistance coverage.The majority of health providers in the States do not cover Mexico.

3. How to Find Mexican Insurance Online Website.

It is suggested that you purchase Mexican insurance Online before entering Mexico. Although Mexican car insurance can be purchased from various vendors just prior to crossing the border, you may have difficulty verifying if your coverage is adequate and from a quality carrier approved by the Mexican government. You will probably pay more than you need to!

4. Legal Help and Bail Bond Expenses.

Here is an area is often forgotten in policy coverage. Your Mexico Auto Insurance policy should include an endorsement for Legal Assistance and Bond Expenses.

5. When you buy coverage, you should receive the following items to take with you on your trip:

* Authentic and admitted Mexican auto insurance policy printed legibly in Spanish and English.

* Accident instructions and important policy information.

* Essential phone numbers (Vital to keep on you in your wallet as well as in your vehicle)

* Car Insurance Premium payment receipt.

* Mexican Insurance ID cards with your certificate number and important phone numbers identified as working in Mexico or good in the US.

Make sure your plan covers your entire stay. All companies have daily, weekly, and yearly policies. You may find it less expensive to buy coverage with a longer period if you plan to stay over 20- 25 days.

Keep the ID Cards in your wallet or purse and keep the Mexican Insurance Online certificate and accident instructions in your glove compartment.

It is very important to separate them in case your car is stolen, or the authorities take your papers (frequently they don’t give them back) and you need to call the insurance company for translation or legal help.

Proper Freshwater Aquarium Maintenance is Very Important

Freshwater aquarium maintenance is very important part of your duty if you own an aquarium. You have to look after the house of the fishes where they live. I hope like a normal person you take care of your own home so it is quite natural that fishes will also need some well maintained home to stay in.

Freshwater aquarium maintenance is either tough nor absolutely easy. But yes initially you will need adequate guidance for freshwater aquarium maintenance. The steps of maintenance generally include primary preparation, taking out the fishes, washing the tank properly and then putting back the fishes safely.

What are the things you should take care of for the freshwater aquarium maintenance? Well they mainly the removal of the algae, changing water timely and at proper intervals, checking the condition of the filter, vacuuming and testing the water condition and level. All these are very significant part of the maintenance because these factors are directly or indirectly related to the health of your precious fishes.

You can create a chart for the maintenance and this will help you immensely. Break the activities into daily, monthly, quarterly, six monthly and yearly maintenance. Your daily duty is to offer the freshwater fish with food in small quantity two times each day. You must check the working condition of the filter along with the aerator and heater.

During the week maintenance you must alter ten or twenty percent of water, clean the aquarium completely, and test the condition of the water. During the month you have to check the condition of the water, wash off the algae and alter at least twenty-five percent of the water of the tank. At the interval of six months you must reinstate the filter objects.

The quarterly maintenance includes changing the airstones, changing half of the aquarium water and washing the filter. Every year you must change the existing airstones and cleanse the gravel completely. Caring for the fishes is not completely easy and any mistake can leave dreadful impacts on the fishes. Freshwater aquarium maintenance when done adequately will let the fishes live merrily.